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Branding June 3, 2025

Ventura

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t just about information – it was about forging a unified company culture.

Task

Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato

Open Project
The Process

Less, but with meaning.

I explored soft colors, delicate typography, and clean compositions to reflect the feeling behind the brand. Every choice was made to keep the identity gentle, warm, and timeless.

The Challenge

How do I make softness visible?

To create a visual identity that felt as soft as the experience of lighting a candle. The brand needed to stand out while keeping a sense of warmth, simplicity, and elegance. Every detail had to feel intentional without making the design feel too polished or distant.

A Little Touch of Ventura

The stickers carry the brand's identity into the smallest details. Designed to feel simple and delicate, they add a personal touch to the packaging while keeping the same warm and calm feeling of Ventura.

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